I’ve always eyed the No7 makeup when browsing the beauty isles in Target and Ulta, but never took the plunge to try any of them. I never hear anyone talk about them, and that made me nervous since the prices are mid-range. No7 actually sent me a variety of products from their brand several months ago and I’ve been testing them out. Ready to hear if this brand is worth checking out? Let’s dive right in!
No7 Makeup Reviews & Swatches
I haven’t tried everything from the line, so if there is anything from the No7 makeup line that you would like me to purchase and test out — let me know! This array of products from their line definitely has me excited to try more!
So let’s just take it one product at a time. I’ll share with you my experience with them and if I’d recommend you try them. First up — gotta start with the No7 makeup primer!
No7 Airbrush Away Original Primer || Retail Price: $19.99
I always have to use primer before I apply foundation — and usually I wear two. One to keep my oils from breaking up my foundation and one to fill in pores and acne scars. This original primer from the No7 makeup line is a really nice one. It’s meant to give you an airbrush look to your makeup and I thought it did that well. It isn’t super silicone-feeling, which I like! But it still feels very nice and smooth on the skin. It wasn’t anything ground breaking or better than a cheaper alternative: (say like this one from Maybelline that’s half the price). But it gave me a beautiful base to apply my foundation on top of. And it holds up very nicely throughout the day. Would I spend the $20 to repurchase? No. Since an oil-controlling primer is more important to me than pore-filling, this just isn’t worth the price.
No7 Radiant Glow Concealer || Retail Price: $13.99
I was sent three different shades, but I’ve only been reaching for the lightest shade. This concealer doesn’t give a whole lot of coverage — at least to help conceal my dark under eye circles! — but it really does give a brightened and ‘radiant’ glow to your face. Which is why I love using this concealer on the center of my face. It feels very light on the skin, not cakey at all. Which is just what I like when it comes to highlighting my face. Nothing worse then brightening up my face only to feel like I now have serious cake-face.
I love the click-up pen applicator, it makes it really easy and quick to click out what you need, brush on your face, and blend it out. If you are looking for a concealer that will give you more radiance than concealing, this is definitely one I would recommend.
No7 Match Made Bronzer || Retail Price: $12.99
You know I was eyeing these hard — both because the packaging/design and…I love bronzers! They sent me two shades that work for my skin, but over time I’ve come to love and enjoy Golden Sand over Caramel. Mainly because Golden Sand is a bit cooler in tone and lighter: It’s a bronzer I can “go ham” on all over my face and it’s very hard to overdo it. Of course, if you have a deeper skintone than me Golden Sand probably wouldn’t be as ideal for you as it is for me….but Golden Sand has been my go-to bronzer for a while now — I even featured it in my Makeup Monthly Reviews for July.
The formula is extremely buttery soft and the pigmentation you get with just a simple swipe of the finger is impressive. I think this is one of my favorite bronzer formulas to work with, it’s so easy to blend out on top of foundation (both liquid and powder) and I never feel like I have a “streak” on the side of my face. This is definitely the star out of all the products I received from the No7 makeup line and it will definitely be a repurchase in the future. Yes, it’s a bit pricier than other drugstore brands, but in my opinion a good bronzer isn’t that easy to find at the drugstore! This Match Made bronzer is worth every penny!
No7 Powder Blush || Retail Price: $12.99
No7 Powder Blush || Retail Price: $12.99These don’t have any sort of design, like the bronzers, but they feel just as nice. Very soft and buttery and the pigmentation you get with a brush is fantastic. Blending these onto your cheeks is as effortless as the bronzers. No7 makeup definitely hit it out of the park when it comes to their powder products!
While not quiet as soft, these blushes really do remind me of the LORAC buildable ones I reviewed a while back — and they’re more affordable! They’re very nice and I’ve been enjoying Peach Velvet in particular this summer. Would I recommend? Yes — especially if a pigmented and easy-to-work-with blush is important to you. I’m looking forward to using Damson Mist more as we head into the fall.
No7 Stay Perfect Lipstick || Retail Price: $12.99
While these are definitely not as “moisture filled” as the previous lipsticks, these still feel very nice on the lips. They’re not a matte lipstick so they don’t tug on the lips when applying. It feels like any moisturizing lipstick going on, but sticks around on the lips longer. It’s not any length of time that rivals a matte liquid lipstick, but I do see these hanging in well through a meal.
They are packed full of color with just one swipe — as you can see from the swatches above. I have really been enjoying these lipsticks and do recommend them. They’re $13, but great quality — and since they’re available at Ulta…keep an eye out for sales! These would be a steal with a nice BOGO half off deal. 😉
No7 Moisture Drench Lipstick || Retail Price: $12.99
I wasn’t sure what to expect from a lipstick labeled “moisture drench”. In my mind I saw these slip-sliding all over my face. But in reality….these are so nice! They glide on so effortlessly and comfortable. Even if my lips are dry or flaky, these lipsticks make my lips look good. They fill in and help conceal the flakes and give life back to my lips.
The wear time isn’t any different than a typical moisturizing lipstick: retouching is needed after a few hours and reapplication after eating. But I really don’t mind it because my lips feel and look so good when wearing these! If you can’t tell, I definitely recommend you try these out! Especially if you also struggle with dry lips. Next time I see the No7 makeup in store I’m definitely going to check out the other colors!
That’s it — those are all the products they sent me to try out from the No7 makeup line. If you can’t tell by this point…I’m stoked to try more from them! Overall I was really impressed with the brand. I don’t know why I don’t hear more people talking about them! What should I pick up from them next? I’m eyeing their Stay Perfect foundation and eyeshadow trios. 😀
Have you tried No7 makeup or skincare line? What’s your experience been? Definitely let me know if there is something specific you’d like me to try!
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The products were sent to me for consideration. Some of the links above are affiliate links, meaning I get a tiny payment if you click through my links. It does not cost you anything, but it does help support this website. Any questions about my disclosure, read HERE. 🙂 Thank you for your support!
Erika says
I need to try this line, someday. The radiant concealer, bronzer and blush are catching my eye.
Katie Marie says
They’re carrying it at Ulta now! I saw a bunch of testers out at my local store and plan to pick up my foundation now — since I can test in store and figure out which is best for me. I hate picking foundation shades….lol
Lisa Lahr says
I bought airbrush primer foundation. There was only 3 shades to choose from light, med, dark. None matched my skin tone. The clerk urged me to buy the dark. I am dissappointed in color however it is smooth when goes on. Now sits in a drawer unused.
MarciaF says
I haven’t bought any No. 7 products mainly because I’m at Target with the husband who pulls me away from the beauty section. I like the look of the lighter bronzer since most are too dark. The blushes are beautiful. I’d like to see what their eyeshadows are like.
Katie Marie says
Hahaha, yeah, I hadn’t tried No7 in the past mainly because I rarely go to Target. So I’m glad it’s at Ulta now!
Kristi V BeginNails says
I’d love to see the shadows! That is where my eye typically goes when I spot them in the store. I haven’t purchased them yet though.
Katie Marie says
Haha, you and me both, girl! I am such an eyeshadow junkie….I just want to try ALL the shadows 😛
Kathryne says
I always see these products at Target (if I’m not mistaken). I should try one of these one day!
Katie Marie says
Yes, Target originally started selling them, but then Ulta recently carries them now, too!
Courtney B says
I had no idea No7 made makeup. I have a couple of masks from them that I love!
Katie Marie says
Yes they do! I need to try their skincare, lol, I always just look at their makeup 😛
Polarbelle says
I always want to try this line but at my Walgreens, the display is an absolute disaster. Maybe now that they’re in Ulta, I can try some.
Katie Marie says
It’s so sad when people destroy the testers, lol, it’s like….what animal came through here?? 😛
CosmetopiaDigest says
No7 used to be my go-to lipstick – and powder foundation – while at Uni. Looks like the lipsticks are as fabulous as they were back then!
Katie Marie says
Yes, they feel so great on the lips!
Painted Fingertips says
I really like those lipsticks for Fall!
Katie Marie says
Yes, they’re perfect!
Naked Without Polish says
Those lipsticks are so rich!
Katie Marie says
They are, very creamy and pigmented!
Polished Hippy says
Berry Blush is exactly my kind of shade!
Katie Marie says
It’s so pretty!
Nikki says
I’ve never tried this brand. I’ve seen them a million times at Target, but for some reason I’ve always just passed over them. Those bronzers look gorgeous though!
Katie Marie says
I feel you, they always seemed a little high for the drugstore. But I’m glad I was able to give them a chance — they have some really fantastic products that are worth the extra money. 🙂
Ehmkay Nails says
The lipsticks look great! I have nail polish from this brand and love it.
Katie Marie says
I didn’t know they had nail polish!
Emily Draher says
I’ve never used anything from this brand before, but I love the price points!
Katie Marie says
Yeah, they’re not bad! They’re like right in between drugstore and highend 🙂
Shilpa says
These are so drool worthy! Love those concealers!
Katie Marie says
Yes, the packaging looks so pretty<3
My Nail Polish Obsession says
I really like those lipstick shades. The blush too.
Katie Marie says
I loved them all, too!
Krystal e says
I haven’t been to a Target in forever! That Dark Berry is calling my name.
Katie Marie says
I know, I rarely go to Target, either!
Emily says
I adore No7! They’re affordable and great value for money. Just today I took advantage of their 3 for 2 offer and picked up a GEORGOUS trio eye-shadow pallet, mascara AND brush set for £33 eyeshadows are amazing for the price ???
Katie Marie says
Yes, I really do love the brand! I haven’t tried their eyeshadow palettes yet, though — I hope you love them!!
Chris says
Purchased No7 Flirty Eyes black mascara along with several other No7 products. Loved everything except the mascara. It is dry ..takes about 4 or 5 goes to look like you have mascara on..so disappointed as I have tried No7 on recommendations seen on TV.
Eileen Vacheresse says
I was a makeup artist for Chanel back in the old days. I worked in the industry for 30 years. No.7 foundations – all formulas – are fantastic. The shades are the tones of real women. I have not tried the colors yet but look forward to it. I give these foundations 5 stars and better than any you can find at the high end establishments. Happy shopping!
betty wiliamson says
I have used Mary Kay and Meryl Norman and I used Shiseido for years but it is sooo pricey I wanted to find something less expensive and fortunately I found No. 7. I love, love, love it. I use all the skin care products except the face wash, still can’t let go of that Shiseido product. I love the serum, it is wonderful, love the toner, love the day cream and night cream. Also love the mascara. Am getting ready to try the lipstick. Am using the liquid lipstick and now want to try the stick ones hoping it will last longer. So many lipsticks dry my lips. Overall I think this is the best line of make up on the market for the price. Walgreens will have good sales from time to time, like buy 2 of anything and get the third one of anything free. Can’t live without No. 7 thanks to Boots.
Mary Lee Krumins says
I love Boots. I like the deals at Walgreens. Buying them at Christmas is a yearly gift from my spouse. I would like to see them put out new fall and spring colors though. I am 65 and most of the time I wear little makeup. People think I am 50. My skin is beautiful. I use their skin care products. I use Cetaphil sensitive skin to wash my face with. Mainly I use the serum, day and noct cream. Have recently started on eye cream. People think I am alot younger than I am. I do wear lipstick everyday. I never leave the house without it. It is a easy way to feel good about yourself. Also their products last a long time. With Walgreens they often have buy two get one free. IF you buy sets they last a year. I have just started using their new foundation. It is wonderful. My skin can breath with it. Again it was buy one get one 1/2 off. While I have seen many promotions for Target, my best buys have been at Walgreens. So not only do I have great skin my budget remains intact.