It’s been a hot minute since I’ve tried a new mascara and this new Fully Charged Magnetic mascara from PUR Cosmetics has been giving my lashes life recently. Ever since it arrived, really. My lashes have been really sad ever since my postpartum hair loss started kicking into full swing (no one ever told me you also loose lashes! 😮 ) so I’ve been needing a good mascara to amp up the volume for me!
Fully Charged Magnetic
Retail: $22 | Click for Ingredient List & More Information
First order of business – the packaging! 🙂 The new PUR Fully Charged mascara is in a cylindrical, black tube that has a similar, velvety feel as NARS packaging or LORAC’s Pro palette. Not as messy as those tend to be, but you will definitely see smudge marks if you grab these with foundation or eyeshadow on your fingers. (Not that I’ve done that or anything….)
I’ve never noticed any serious flaking when I’m wearing it. I get a slight bit — but I feel like I always discover at least a few flecks on my face no matter what mascara I’m wearing. There wasn’t any smudging, so that was good. Smudging is a total deal-breaker for me!
Unlike the box — that has the cute pink tips to the C, making it look like a magnet — the actual lettering on the tube is all in white. Bummer, as I liked the pop of pink.
The wand is pretty fat, as mascara wands go. I, personally, enjoy large, thicker mascara wands (big fan of the Too Faced Better Than Sex) so my initial perusal of this mascara was very promising. When I pull out the wand, not much product collects at the very top since it’s a thicker, more gel-like formula.
This mascara is strengthened with a blend of provitamin B5 and Biotinoyl Tripeptide-1 (yes, I had to look that one up!) to help condition and strengthen the lashes to prevent lash loss. Which, as I’ve already mentioned, I totally need right now! Enough talk, though, let’s see how the mascara looks on my lashes!
As you can see, my lashes ‘Before’ look pretty sad. Especially the ones on the outer corner. For some reason those have fallen out the most! The ‘After’ picture is just one coat. Now, in my book, one ‘coat’ is how much you apply before you stop and let that layer dry. So I passed it over my lashes many times, but it’s still one ‘coat’. Make sense?
Maybe I’m just heavy handed, but as you can see from the picture this formula can tend to clump my lashes. However, I don’t mind a little bit of clumping and have never become frustrated with the results I get using this Fully Charged mascara. The scent of this mascara is typical of just about every other mascara out there. I can’t really describe it, but if you wear mascara, you know what I’m talking about! 😉
For a high-end mascara, I definitely like and recommend the PUR Cosmetics Fully Charged Magnetic mascara. I’ve tried more expensive high end mascaras that perform a lot worse (*cough* Marc Jacobs *cough*). This doesn’t claim to be waterproof, but I was impressed that when my eyes watered, it didn’t run. Certainly worth the purchase if you’re in the market for a new mascara and like the size of the wand!
What’s a total deal breaker for you when it comes to mascara? Size of the wand? Scent? Consistency of the formula?
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I received the products mentioned above as PR samples, though I was not required to feature. All thoughts are 100% my own. Any questions about my disclosure, read here. 
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