Hello beauties, I’m back! Thank you for your patience while I took an unplanned break — it was very much needed! For today I’m really excited to share with you this new series that I will be starting this year — a one-brand ‘face of the day’ and review! For my very first one-brand #FOTD and review we’ll be checking out Dillard’s new makeup brand, The EDGE Beauty!
For those of you who weren’t aware of it, Dillards recently released their own makeup brand called EDGE Beauty! This makeup line is all about making you look and feel great and their products stand out because of their fun and unique packaging. During my time testing these products, I’ve never had so much fun opening products to use them!
Makeup #FOTD Tutorial
I’m only going to be talking about the EDGE Beauty products that I used — my foundation, setting powder and brow powder are from a different brand.
EYES: Once my foundation was applied and set, I began doing my eyes using the Iconic Bronzer duo. Using the highlight shade all over my eyes and the bronzer shade I lightly blended into my crease. I didn’t want anything major for my eyeshadow since this eye look was all about that winged liner which I did using their Iconic Liquid Liner. Once it was as fierce and sharp as I wanted, I finished with their Iconic Volume Mascara.
FACE: The Iconic Bronzer was the perfect shade to warm up my complexion. Using their Iconic Blush lightly, I gave myself a little color before finishing it off with the highlighting color that comes in the bronzer duo.
LIPS: These Iconic Lipsticks are SO vibrant! Both were beautiful statement lipsticks and after a few minutes contemplating, I ended up going with the color Fierce. And I think it’s rightly named!
Reviews of EDGE Beauty Products
Iconic Lip Gloss in Illuminate — $18 — I think this lip gloss in now the most pigmented lip gloss that I own, and I love it! I, personally, don’t really care for lip gloss because they usually are so sheer, I don’t see the point. But with this lip gloss, I find that I can wear this by itself and it gives me a beautiful, natural wash of color on my lips. For those who are sensitive to smells, these do have a scent to them…and not entirely a nice one. It’s kind of a sweet scent, but there’s also a chemically scent to them. Thankfully I never smell it once applied to my lips.
Iconic Lipstick in Fierce and Bombshell — $20 — If you want lipsticks that go on very opaque and pigmented, these lipsticks are the way to go. One swipe gives me full-on color, I love it! They’re very glossy and moisturizing and feel great on the lips. These also have a sweet scent to them, reminds me of cotton candy. 🙂 I would recommend that you wear these with a lip liner underneath to keep them from bleeding.
Okay, now lets talk about the packaging! Because their packaging for these lipsticks are the bomb dot com! It would be very difficult for me to explain it to you…so here’s a collage so you can see how these lipsticks open.
I know, so cool, right? I don’t own any other lipstick that has such a fun and unique way of opening it! I love it — I would say you need to go out and purchase at least ONE of these lipsticks, just to be able to have it in your collection and open from time to time. 😛
Iconic Liquid Eye Liner in Sleek — $16 — You know I love my winged eyeliner, so I was most excited about this item. The color I got was in black, but it’s not the most intense black I’ve ever seen. With that said, once you apply it and it sets, it doesn’t budge. I’m personally not a fan of this type of pen eyeliner (I prefer my gel eyeliner pots and a brush), so I wasn’t a fan of this product.
Iconic Volume Mascara in Untamed Black — $18 — This mascara is good. It gave me good volume in my lashes, didn’t flake throughout the day…but it just didn’t wow me as much as I had hoped. It also didn’t give me as much length in my lashes, which is what I like for my mascaras.
Iconic Bronzer/Highlighter in Shadow — $22 — This bronzer and highlighter is my favorite item out of all these products! The bronzer works perfectly for my skintone and the highlight is beautiful. I never like a strong highlight — I prefer a more natural, barely there glow — and this gives me exactly that. If you like natural makeup, than I highly recommend you adding this product to your collection!
Iconic Blush in Sultry — $22 — This blush is really pretty, though not the most pigmented blush that I own. Which might be nice to have if you tend to go heavy-handed with your makeup. It wasn’t hard to build this color up to the pigmentation that I wanted on my cheeks, either – and it’s easier to build up than have to try to buff away too heavy an application!
And, of course, we have to talk about the fun packaging again! 😉 Both the blush and bronzer/highlighter duo open like this. Isn’t that cool? Please tell me I’m not the only one who’s getting such a kick out of the packaging?!
Shop The EDGE Beauty on Dillards.com
Now I’d love to hear from YOU! Have you heard and/or checked out this brand yet? What have you tried? Or what do you want to try? Let me know in the comments below!
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I received the products mentioned above as PR samples. It was not required that I feature them on my blog. All thoughts are 100% my own. Some affiliate links were used. 
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