It’s that time of the year again — IT Cosmetics is currently hosting their Friends & Family sale! I know I’m a bit late jumping on this, but I just found out about it yesterday and I had to put together a post. I’ve been a big fan of IT Cosmetics for a while now — they have some of my favorite products! Want to find out which products I highly recommend you buy during the 25% off sale? Keep reading!
As I said, this year’s IT Cosmetics Friends & Family sale gives you 25% off your purchase over $30, as well as free shipping with the code ITGIRLFF25.
UPDATE: This year (2016) the code is ITFRIENDS and that will get you 25% off your order, just like last year! <3
My Top 10 “IT” Recommendations
These will be listed in no particular order — how can a girl pick between her favorites?!
1. Heavenly Luxe Complection Perfection Brush #7
Retail Price: $48
F&F Sale Price: $36
I am a big fan of applying my liquid foundation with a brush (yes, I enjoy the Beauty Blender on occasion, but typically, I reach for a brush) and out of all the ones I own, this brush has got to be my favorite. I’ve owned it for about a year and it consistently gives me a beautiful airbrush, streak-free foundation application. And the concealer end is also really nice — it’s small, rounded, and tapered, so its the type of brush that works perfectly to blend out under eye concealer. My most-used and most loved brush from It Cosmetics!
For More Information, Read My Review!
2. Tightline Full Lash Length Black Mascara Primer
Retail Price: $24
F&F Sale Price $18
This little mascara is a miracle worker for me! While I love using it as it was intended — to get right into the tightline of your lashes and prime them for mascara — it does wonders for my lower lashes. I’ve never had very impressive lashes. They’re so short and sparse that I never even applied mascara to them prior to owning this mascara because it would just turn into a hot mess whenever I tried to go at them with a regular-sized mascara wand. Enter the It Cosmetic Tightline mascara! It makes applying mascara to them a breeze and it also coats them just enough to make them stand out and be noticeable. I love it and it’s a must in my makeup collection!
For More Information, Read My Review!
3. Your Skin But Better CC+ Cream with SPF 50+
Retail Price: $38
F&F Sale Price: $28.5
I don’t actually have the exact same packaging as what’s available on the It Cosmetics website in my makeup collection anymore (I gave it to my mom a few months ago when I got too light to use it) but I own this special compact that has the same type of product as what’s sold in the tube. This compact came in a QVC Today Special Value back in January and I don’t think you can get it this way anymore (not that I could see on their website).
Okay, now that that’s all explained, let’s talk about the product! It is the best CC Cream that’s out there, hands down! You might be a bit skeptical — as I was — about the power of this foundation, but I found that it covered and blurred my imperfections just as well as any buildable, medium coverage foundation would! And the best part about this product? It’s protecting and doing amazing things to your skin while you’re wearing it!
For More Information, Read My Review!
4. Bye Bye Under Eye Anti-Age Concealer
Retail Price: $24
F&F Sale Price: $18
This is the newest addition to my favorite It Cosmetic products, but it’s been a well known IT Cult favorite for years. I received this little tube in a freebie bag during an online order at Ulta and while it’s pretty small compared to the full-size product, this little tube will last me a long time! You only need the smallest dot to totally conceal your under eyes. It’s a very interesting and unique consistency, in my opinion — I don’t think I own anything quiet like it. It’s almost ‘sticky’, and yet I never have an issue blending it out or setting it with powder. And while all my under eye concealers will crease overtime (due to my smile wrinkles ๐ ) this one holds out with the best of them and gets me the farthest without having to worry about creasing. Definitely one worth checking out!
5. Heavenly Luxe Double Airbrush Foundation Brush
Retail Price: $48
F&F Sale Price: $38
This is another brush I find that I am frequently using from my arsenal of makeup brushes. My favorite time to use it is whenever I’m opting for a powder foundation that day. It blends the powder perfectly into my skin and tends to give me the most coverage from the powder, too. The bristles on this brush are so soft! I have had an issue with the barrel of the brush coming unglued, but all I had to do was let IT Cosmetics know and they shipped out a replacement without a fuss. (They haveย awesome customer service!) All in all, I highly recommend you give this one a try! This brush does not mislead you with its name — it really does give you an airbrushed effect!
For More Information, Read My First Impressions!
6. Limited Edition Naturally Pretty Celebration Matte Luxe Palette
Retail Price: $48
F&F Sale Price: $36
This palette is actually last years limited edition palette that IT Cosmetics released for the holidays, so I’m not really sure why this is currently available (online only). But since it is, I’m definitely going to mention it! You guys know my favorite aspect of makeup are eyeshadows. I LOVE doing up my eyes and while I love me some shimmer and sparkle…my true love is for matte eyeshadows. So it should be no surprise that this palette is one of my best-loved palettes in my collection. I don’t own the original Naturally Pretty palette or the newest limited edition one they released this year, but I’m sure they’re just as good as this one! So my recommendation would be to look at all three palettes and purchase the one that contains the shades you would use the most. You won’t be disappointed!
7. Celebration Foundation OR Celebration Illumination Foundation
Retail Price: $35
F&F Sale Price: $26.25
I’m listing both of the formulas because, at one time, I owned both. ๐ They both perform the same, in my eyes, so the only help I can be for which you should get would be if you have dry skin or oily skin. Though to be perfectly honest, I have combination skin and don’t really see an issue wearing the Illumination formula. I mention this foundation and how amazing it is in my Quick Makeup Routines for Busy Gals post, so head there for more information. I’ll just be short and sweet by saying that this is the only powder foundation that I will wear on it’s own. If I’m having a good skin day, I don’t even need to put on any concealer prior to applying this. It gives me the perfect amount of coverage for every day and really does look like my skin — perfect for those no-makeup makeup days!
Hear Me Rave About Them in My 2014 Favorites!
8. No. 50 Serum Anti-Age Collegan Veil Primer
Retail Price: $48
F&F Sale Price: $36
Okay, so I don’t technically own this primer (yet!) but I’ve used enough samples in the past to totally fall in love with it! Every time I get a new sample packet of this primer, I get excited because it will last me at least a couple uses. It’s a very unique primer, as it almost feels like a moisturizer when you apply, and yet it has just a touch of that silicone feel to it. It gives my complexion a very smooth appearance and makes my face feel so soft!!
9. CC+ Radiance Palette
Retail Price: $38
F&F Sale Price: $28.50
This is another palette that I think is totally worth the money! While it’s not very versatile depending on your skintone, if the colors in this palette work for you, it’s a great buy! You get a beautiful finishing powder, a pigmented blush, and a bronzer. The bronzer is a bit warm, so doesn’t work if you want to contour, but I like to use it to deepen up the edges of my face. This palette is really great for when you travel — just throw this baby into your bag and you have all three cheek products!
For More Information, Read My Review!
10. Limited Edition Your Je Ne Sais Quoi! Set
Retail Price: $28 ($44 value!)
F&F Sale Price: $21
I don’t own this set, but I did use to own the lipstick in this set and I really liked it! It’s a lovely lipstick that gives you the perfect pinky-toned lip. While the tube doesn’t look exciting, there’s something special in the lipstick that causes the formula to react to the temperature of your body and adjusts the color to your skintone. I also love that the lipstick has a very smoothing feel and look to it. The value on this set is amazing, especially with the sale price taking it down even farther. That puts each item at only $10.50 each, which isn’t far from drugstore prices! (And the formula of these products are FAR from drugstore!) It’s really beautiful and gives you the perfect pinky pout!
~*~*~
And there you have it — those are the 10 products I highly recommend you give a try during the remaining days left of the IT Cosmetics Friends & Family sale! You also get free shipping on all orders over $30 — all you need is this code: ITGIRLFF25. Make sure you get your orders in before Saturday, November 14th!
What’s your go-to, holy grail It Cosmetics item? I love hearing your recommendations — I’m always wanting to try more products from IT!
PIN IT! SAVE IT!
I was not compensated in any way for writing this post — I just LOVE It Cosmetics! All thoughts are 100% my own.
Heather says
I LOVE IT Cosmetics and I want all of their brushes!
Katie Garvin says
Haha, me too! Every time I go into Ulta I ALWAYS have to stop by the It Cosmetics section and play with the brushes. They’re just SOOOOOOOO soft!
Alice says
I keep hearing amazing things about the brand but can’t get a hold of it in europe unfortunately!! the undereye concealer is on my list for a hypotethical trip to the US!
Katie Garvin says
Oh, I’m so sorry you can’t get a hold of this brand! I hope that hypothetical trip works out one day for you!
Chelsea says
I don’t think there’s a product I’ve tried from IT Cosmetics that I COULDN’T recommend!! I am obsessed with their brushes, omg. That first one you shared- I have it- but I’ve never used it for liquid foundation.. definitely trying now!
Katie Garvin says
I hear you, I’m obsessed with their brushes, too! I have a few of their eye brushes from their IT Brushes for Ulta line and LOVE them!
Kris says
I have the eye palette and I LOVE IT! One of my faves ๐
Katie Garvin says
Me too, it’s totally amazing! I’ve used it so much since I purchased it last year. Awesome palette for that easy, every day eye look!
Renu says
I have only six of these – does that make me enough of a makeup addict I wonder lol. I LOVE their brushes and all three Naturally Pretty palettes they’ve released, and the CC cream, compact and concealer!
Katie Garvin says
Haha, totally does! ๐ Their brushes are out of this world!
Lisa says
It Cosmetics is one of my go to brands. Their CC cream is hands down the best, and I love their “Hello Lashes” mascara, “bye bye” undereye and their brushes. I can’t recommend them enough.
Katie Garvin says
Yes, I totally agree with you — the CC Cream is unlike any other CC Cream I’ve ever seen! And don’t even get me started on their brushes — I don’t own one I don’t like and use on the daily!
Stacie says
I love It Cosmetics! They have some of the best products. I’m thinking I need to pick something up just to stock up while they have a sale. Thanks for your suggestions!
Katie Garvin says
I hear you — I am always tempted to do some major stocking up when good sales come around ๐
Julie says
IT brushes are my favorite!! I have the double ended one though, and it fell apart on me in a few months. The full sizes are amazing though!
Katie Garvin says
I don’t know if you still have the brush handy, but just email IT Cosmetics customer service and let them know, they’ll send you a new one! That’s what I did with one of the brushes! ๐
Chelsie says
Thanks for the recommendations! I ordered the Bye Bye Undereye and the Poreless Pressed Powder! Can’t wait!
Katie Garvin says
That Bye Bye Under Eye is pretty amazing! I’ve been wanting to try their Poreless Powder — it’s definitely on my to-get-next list!
Rachel says
I have never come across or used It Cosmetics, so it was really interesting to read and I love the sound of the Airbrush Foundation Brush x
Katie Garvin says
I don’t know how easy it is to get a hold of for you, but they’re an awesome brand! I love their brushes — they’re the softest brushes I’ve ever laid my fingers on ๐
Kristina | The Feminine Files says
Great list! I’ve had my eye on the Celebration foundation for a while now!
Katie Garvin says
It’s definitely worth checking out. The only powder foundation I use!
Arundhatee says
I also love it cosmetics . there. Naturally pretty vol 1 is my no 1 must have Palette. And I got this travel set with 6 brushes at 39.50$ which isincredibly soft and just a pleasure to work with. I am planning to pick a set for my sis! But I don’t know what I want for myself!
Katie Garvin says
Yes, their eyeshadow palettes are beautiful — I haven’t gotten their first palette, but LOVE last years limited edition palette. It’s an awesome every-day eyeshadow palette. ๐
whatlauraloves says
I’ve never tried IT cosmetics before but I’ve heard so much about them! xxx
Katie Garvin says
They’re a really awesome brand! <3
Mhisha Cuyson says
That mascara is just what I needed!
Katie Garvin says
I LOVE this mascara! It works wonders on my tiny bottom lashes ๐
Jess says
I’ve actually never heard of this brand before so this was a great introduction! I love the sound of the CC cream ๐
Jess xo
Katie Garvin says
The CC Cream is different than any other CC Cream I’ve ever seen at the drugstore ๐
Maria Gridley says
great round up! I love their products and honestly have not found one product I dont like. โฅ such a fabulous line!
Katie Garvin says
Thanks Maria! I know, whenever I get a new product from them, I’m already expecting to love it because they just do everything so right! Haha!
Laura says
I have one of their palettes and I absolutely love, so I would like to try more from them, but its not available here ๐
Laura
Pink Frenzy
Katie Garvin says
Oh, how sad!! ๐ Their palettes are pretty amazing. Do you get LORAC? They’re my other holy grail when it comes to eyeshadow palettes.
Anne says
Do you only use this brand? I like MaryKay, have you tried them? I read all about marykay (MaryKayBooks.com) and now I am sold on the products. however I think I may need to get some of these palettes you have shown, I must say they are beautiful!
Jen says
I personally use IT, mary Kay, smash box, & a few others. I don’t think you have to use one exclusively.
Katie Garvin says
Yep, I totally agree with you! I own and use so many brands, it’s almost ridiculous. ๐
Amy says
I am steadily replacing all my makeup with IT Cosmetics. Every time I try one of their products it quickly becomes my favourite. And don’t even get me started on the amazing brushes they make.
Katie G says
I know what you mean — every time I try a new IT Cosmetics product…I fall in love! ๐ Oh girl, yes, IT brushes are my all-time FAVORITE <3
Shilpa Shetty says
It Cosmetics CC Radiance Palette looks awesome,.. I will check this out,.. Thank you for this post,..
Katie Marie says
I hope it works out for you! I need to do an updated Top 10 — it’s been a while, lol!
Shilpa Shetty says
Yes,.. Love to see it,.. Also do a drugstore favorites like Top 10 best drugstore products video,..